Something sinister is making its way to Midtown. This fall visitors to Atlantic Station will have an opportunity to experienceContainment, a 25,000-square-foot, quarter-mile-long maze of mayhem. The scares begin Oct. 4.
The haunt, which takes visitors along a 1,300-foot trail of terror through several scream-inducing scenes, is the largest of its kind in Atlanta, and it is the only large-scale haunt inside the Perimeter. If that weren’t enough, Containment even has its own unique back-story:
Pure Evil Cannot Be Contained – Unexplained incidents, disturbing behavior and mysterious disappearances…is there a link between these phenomena and the collection of demonic artifacts that remains quarantined below Atlantic Station? Come find out, if you dare!
“We didn’t want to create just any haunted house,” said Daniel Easton, director of marketing at Atlantic Station. “Instead we created an entire storyline and the largest haunted attraction in Atlanta. ‘Containment’ is for those who love Halloween and want to have a scary good time.”
Containment’s designers, Atlanta-based edg, conceived and developed a unique experience utilizing repurposed shipping containers to create a customizable – and scalable – scare-fest unlike anything witnessed in the Southeast.
“We have made a living creating unique and memorable experiences, including such cherished Atlanta traditions as the Peach Drop, the Pink Pig and Macy’s Great Tree Lighting,” said Steve Guy, CEO of edg. “When we decided to create a unique haunt experience for Atlanta, we knew it was a natural fit for Atlantic Station. We’ve had a tremendous amount of fun conceiving and building this haunt in partnership with Atlantic Station, and we can’t wait for guests to experience it!” k Pig and te Peach Drop, teh nique experienceszing repurposed shippping inside teh
The arrival of Containment to Atlantic Station will bring with it other activities and opportunities throughout the coming weeks:
Auditions for those interested in working at Containment will be held Sept. 13 through Sept. 15. Those chosen will attend Containment Crew University, a four-day workshop where they will learn makeup techniques, scare tactics and how to bring the story to life.
Fear 1, Atlantic Station’s Halloween headquarters, will sellContainment tickets, costumes and other Halloween-themed goods. The store, located next to Dillard’s, will be open from 11 a.m. to midnight daily beginning Sept. 21.
Containment will be open to the public Oct. 4 to Nov. 3., and will operate seven days a week. Gates open nightly at 7 p.m. with varying closing times depending on the date. Entrance is located at the corner of Market and Tower Streets. Visitwww.containmentATL.com or Atlantic Station’s Concierge Desk for operating hours.
Be sure to connect on social media:
About Atlantic Station: A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M and Dillard’s and leading employers such as Wells Fargo, Ogilvy & Mather and BB&T. Atlantic Station each year hosts dozens of community gatherings, charity walks and neighborhood forums. Susan G. Komen Atlanta Race for the Cure and other events at Atlantic Station have raised more than $50 million for Atlanta charities since 2005. In July 2012, Atlantic Station hosted the BB&T Atlanta Open. A national leader in consumer engagement and technology, Atlantic Station has the No. 3 most followed Twitter feed among U.S. retail centers.
About edg: Founded in 1990, Atlanta-based edg is a creativity company that provides integrated solutions that enable its clients to create meaningful and lasting connections with their customers. edg has developed and produced countless events, attractions and experiences from its 70,000 square-foot, state-of-the-art facility, overseeing everything from strategy and conceptualization to design and fabrication. To ensure its events and experiences are executed flawlessly, edg has traveled across the country – and around the world – to oversee production logistics and event/entertainment activation. For more information, visit www.goedg.com or call (678) 945‑2400.