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Ladies Workout Express Updates Name, Website

The fitness center is now called LOA Fitness for Women.

Lady of America (LOA) Fitness for Women, located in the Toco Hill Shopping Center, recently posted a new exterior full-color sign at its location near the corner of North Druid Hills and Lavista roads.

"Our new sign highlights our exclusive focus on meeting the needs of women,” said owner Becky Tainter Brown. “We also updated our website, www.powerlady.com, to showcase all our classes, special events and expanded offerings.”

Brown also manages the central DeKalb County full-service fitness center.  

“My goal is to create and maintain an environment, where women can feel welcome, comfortable, empowered, involved, educated and successful,” she said.

Membership at LOA Fitness for Women includes access to more than 30 weekly classes that combine fitness with fun including step, yoga, Pilates and kickboxing. The highly trained and certified fitness instructors have years of experience working with women. Certified, experienced personal trainers are also available.

“Over the years, I have developed and retained a team of instructors and personal trainers who have worked with me to build a community here at this center,” Brown said. “Women of all shapes, sizes, shades, ages and fitness levels definitely feel supported and nourished through a wide range of effective programs, activities and services.”

Memberships may be purchased for three-, six- or 12-month blocks, and corporate and student rates are available.

LOA Fitness for Women opened as Ladies Workout Express but from the beginning the facility offered much more than just circuit training as the name implied. Brown obtained ownership of the facility in 2003 and steadily added classes and expanded offerings to meet the demands of a growing membership.

The center is open from 6 a.m. to 9 p.m., Monday – Thursday; 6 a.m. – 8 p.m. Friday; 9 a.m. – 5 p.m. Saturday and 10 a.m. – 3 p.m. Sunday. For more information, visit www.powerlady.com or call 404.320.0050. 

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