Rachel is the Chief Content Officer at Patch. She joined the team in February 2012 from The Parenting Group, where she most recently served as Editorial Director, Digital Content, Strategy and Design, overseeing all digital development of the Parenting, Babytalk and Conceive brands and their online extensions. Under her leadership, the sites achieved record-breaking growth and won numerous industry honors and awards. Rachel was named Media Industry Newsletter’s Digital Content Strategist of the Year in 2010 and was inducted into the Media Industry Hall of Fame in 2011. Creating and editing websites since the mid-1990s, Rachel began her career as a journalist, with a focus on business, health and political reporting, and also served as one of the original six editors at Metrobeat (later CitySearch), a pioneer in the local space. Rachel earned a Master of Art & Technology degree from NYU as well as a BA in English from Amherst College. Rachel lives in the fabulous Patch town of Montclair, NJ, with her husband and two young sons, and has discovered that the secret of happiness is a backyard garden, a good running route, and getting the coffee ready the night before.